Design Possibilities for How To Brief

After our Crit on Friday, we all came together to discuss what we should do for our final product. We have refined our idea so it is now 'how to have a stress free christmas dinner'.

One idea we had was creating humorous/serious tips for our audience.

The tips were:

• Get drunk
• Go On Holiday
• Go to a Restaurant
• Get a caterer
• Get a butler
• Buy ready meals
• Convert to another religion
• Invite yourself round to another persons house
• Sleep through it
• Take a valium
• Sedate your children
• Fake an illness

As a group we are still struggling slightly with a focused direction design wise for our final product. We each decided to take one tip that we had created as a group, and work on a design for it, with the idea that on the other side of say, a recipe card, we would display a proper tip, or a recipe. 

These could be distributed into supermarkets or lifestyle stores such as Waitrose/Cath Kidston/Sainsburys etc, as a collectable item during the holiday season, or it could be handed out as a folded booklet.

Here are just some ways I have designed the joke tips.

I liked this one because of the use of overlay and the typical christmas colours, but I started to worry that it maybe wouldn't completely appeal to its target audience which would be the mother/father of a family doing their christmas/winter food shopping. The typefaces may be a little too formal/design led as opposed to actually catching the eye of the viewer and getting them interested in reading. 

I then started to look at ways they could be more appealing to women, because generally they are the ones who do most of the Christmas cooking. 

I used league script thin type for the actual tip, and Quicksand type for the 'Tips...'. 

The number is a typeface called Pompadour which I love, as it's bold and more unique than if I had used a number from one of the other fonts. 

I also tried to vary the colours between the tips, as I thought it would be more interesting, however I wonder if they would work as a set in these varying colours. I do quite like the central composition, although I wish I had played around a bit more with the layout of it just to experiment. 

I do feel like they're missing something, perhaps an illustration, or a border. 

This was just an idea I had in case we were creating a booklet, as this could be used as the front cover.

I even thought this could maybe be used somehow in our final presentation?

Obviously these ideas are just a jumping off point, and hopefully we will all have something to contribute to the final designs.