I have now decided that instead of creating something with a printed invitation that would lead to a website specifically designed for Very, that a more appropriate response for the target audience would be an app, as these are becoming increasingly popular, and because the audience is meant to be 25-44 year old women, leading busy lives either as mothers, working mothers or professionals, they need something compact and easy to access wherever they are.
At the moment my design ideas are very basic, and I am unsure what design direction to take. The colours they have given are quite restrictive and don't really reach a more mature target audience, really, the bright pink feels more juvenile and aimed at teenagers.
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