Collaborative Practice: Workshop

Today for a change of pace and a chance to refresh our frazzled brains regarding our own briefs, Fred asked us to switch concepts with another collaborative partnership, so that we could provide a new or fresh perspective to their concepts and give each other something to think about.
Me, Suzanne and David were paired with Joel and Ross, who are working on the D&AD Ted Baker brief. After presenting to each other, we swapped concepts, and had fun coming up with some new ideas unrelated to our own briefs.

Here were Ross and Joel's ideas for our 'Northern Romance' concept.

They had some really funny ideas for us, albeit a bit more naughty than UK Greetings might be ready for. 

The ideas we presented back to each other both stemmed from the original concepts already presented, as both our partnership and theirs agreed that they we had good ideas and a fun concept to continue with.