19 October 2011

Proverb Poster Development

After looking at the time frame for this project and having a think about my options, I realised that I would prefer to create a poster with a simple concept, and do it well, instead of try and do a more complex poster, but fail to complete it to the best of my abilities in the short time we have.

The concept for my posters is based around the mute symbol, which is a universal symbol for silence. On the posters containing text, I wanted to play around with the idea of the 'thankyou for not smoking' signs, and also the idea of what kind of text says silence without actually saying the word silence.

These posters, as I mentioned previously, would be placed in the context of a library, and another development I have made with these posters is adding the logo for the British Library. Obviously I won't be able to photograph them there, so I'll photograph them in our college library, and hope they have the same effect.


This is the final development of the mute symbol. Whilst I liked the others, I feel like this is clearer than a simple line through the symbol, plus the circular sign is also universally recognisable as telling the viewer to not do something.


I also added a white outline to the image, as I had been planning on the posters being red, and obviously with the red of the sign, it would just blend, and I wanted it to stand out clearly on the poster. 


This poster is (obviously) the one that required both text and image be used, and after looking at the text and image poster i'd designed yesterday, I felt like the design needed to be cleaner and simpler. I also felt like the use of the gold, whilst displaying the meaning of the proverb, would not act well as a commanding poster, because the colour isn't bold enough, and from a distance it would also not be very readble. Red, Black and White are the colours associated with this kind of image, such as the no smoking posters, and so you instantly know to do as you're told.  After experimenting with the placement of the symbol, I decided it looked better in the middle, because that is what viewers will be drawn to first. However, I wasn't happy with the rest of the text on this poster, and felt it needed a little more experimentation. 

These are the 3 posters I am treating for now, as final designs. 



I have kept the colours, text and layout simple and central, in keeping with the style of posters I have researched, and it fulfils the brief's requirement that the images work as a set. On the text only poster, I played around with the text so that 'not talking' stood out, meaning that it was even more obvious to the viewer. 

I've tried to create a playful tone for the posters, but one that still gets across the more serious message of silence to the viewer. I feel like the playfulness lies in the use of SHHHH, because really, it's an odd thing. It's a noise that is meant to make you quiet, but then you're making a noise by doing it, which is a mildly annoying paradox, especially when done by an adult, and especially when done in a library, so by communicating it via text, it avoids that paradox and also plays with the childishness of the noise.
 The more serious note is communicated with the formality of 'please don't talk, thank you for not talking', which is recognised from the 'thank you for not smoking' posters. 

The fact that I've created them in the same style as the smoking posters also heightens the severity of the message in a way, because it places noise in the same 'naughty' category as smoking, so that people walking into the library begin to take more notice, and think of making noise as something they can't do, as opposed to something they shouldn't. 

The use of the British Library logo I felt just gave it some context, and especially with the image only poster, just made it clearer for a viewer, although I'm unsure if logos are allowed on the image only poster.  



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