How To Workshop

Our workshop this morning was based on the different research types that have been discussed in the art few weeks.
Quantitative, Qualitative, Primary and Secondary
Whilst I understand primary and secondary, quantitative and qualitative is a little bit more complex.
I've been trying to find a way to better understand it by looking at different explanations online.

	Qualitative Research	Quantitative Research
Objective / purpose	To gain an understanding of underlying reasons and motivations To provide insights into the setting of a problem, generating ideas and/or hypotheses for later quantitative research To uncover prevalent trends in thought and opinion	To quantify data and generalize results from a sample to the population of interest To measure the incidence of various views and opinions in a chosen sample Sometimes followed by qualitative research which is used to explore some findings further
Sample	Usually a small number of non-representative cases. Respondents selected to fulfil a given quota.	Usually a large number of cases representing the population of interest. Randomly selected respondents.
Data collection	Unstructured or semi-structured techniques e.g. individual depth interviews or group discussions.	Structured techniques such as online questionnaires, on-street or telephone interviews. » Click to see an example of a short online questionnaire
Data analysis	Non-statistical.	Statistical data is usually in the form of tabulations (tabs). Findings are conclusive and usually descriptive in nature. » View video showing typical analyses and cross tabs
Outcome	Exploratory and/or investigative. Findings are not conclusive and cannot be used to make generalizations about the population of interest. Develop an initial understanding and sound base for further decision making.	Used to recommend a final course of action.

We organised our research collected as a group into a table of both primary quantitative and qualitative research, and secondary quantitative and qualitative research.
We then had to come together as a group to come up with 5 quantitative and qualitative statements.
Ours were
Quantitative

• 80% of people wish there was more information available to them about saving time and money with cooking.
• From starting prep in the morning to serving the dinner, it takes 7 hours to cook a typical christmas dinner.
• Asda's 500g pack of brussel sprouts costs 38p less than the most expensive competitor Waitrose. Asda- £1.00. Waitrose £1.38
• Asda is cheapest for Vegetables typically eaten at Christmas
• A medium sized turkey takes 4 hours to cook. 

Qualitative

• For a medium sized turkey, the cheapest prices are at Asda and Sainsburys
• There are various tips on how to save time and money when preparing a meal.
• The Classic Christmas dinner is a high point of the holidays
• One of the best ways to make Christmas dinner less stressful is to prepare food the night before
• The average family eats their Christmas dinner between 1-2 pm.

Fred talked about the idea that Quantitive research is definable by being the type of research which is provable by facts, whilst qualitative is based on opinion or interpretation.