78rpm - MP3
Key words from the brief -
Celebrate
Essence and spirit
Consider period, context, locations and historical subtexts
Emotions
Juxtaposition
Interpret the lyrics
Subtle and Sensitive
Design students, discerning designers and music enthusiasts
10 Things
Keywords
Inform and enthuse
10
Design a publication
Should know
Understanding of the subject
Hierarchy of information
Teens onwards
Connections
Keywords
Connects
Journey
Explore
Imagination
Juxtaposition
Connectedness
Engage the viewer
Visually stimulating piece
Considered
Intellectual
I have decided to choose the 78rpm - MP3 brief, as I think it will be challenging to come up with a fresh, creative concept, and I also like the idea of being able to celebrate classic music lyrics.
5 Problems I want to solve and why?
How do I express the meanings of song lyrics through typography?
Because it's difficult to convey meaning through typography alone.
How do I engage an audience that probably have their own interpretations of song lyrics?
Because the audience are key and song lyrics can be very personal, difficult to please everyone.
Which song lyrics should I pick? Should they link or be contrasting?
It is important for people to understand the purpose of the song lyrics, and also the choices have to be relevant to the audience.
What format could the submission take?
Because it needs to be engaging, relevant and suitable for distribution.
How would something like this be distributed to/viewed by the audience?
Because most people listen to music instead of seeking a visual aid, so it has to be something they would want to pick up.
5 Facts about the subject and content
The development of mass media entertainment led to an explosion of creative songwriting.
Lyrics inform and influence contemporary culture
Typography should be used to express the essence and spirit of the chosen song lyrics
Song lyrics should be taken from the 20th century
The target market is design students, discerning designers and music enthusiasts
5 Facts about the audience
The audience for this brief includes design students, discerning designers and music enthusiasts
They will have a passion and knowledge of popular music
They will be interested in classic pop music as well as liking new music
The ages will range from around 18 for design students, up to age 50 for classic pop music enthusiasts.
The audience will be educated, male and female, and are likely to be lower/middle class.
5 Things I want to communicate from this brief
The meaning behind the lyrics
The celebration of classic songs
The style of the genre chosen
How the context affected the song
The 'spirit' of the music/genre
5 Possible resolutions
CD/LP including a disc of music and a a typographic cover
Animation/motion graphic piece that celebrates the song
Set of postcards that include song lyrics featuring letterpress
Publications that set out the song like a story
Motion graphics that are screened on billboard sized screens that reflect the song's lyrics, related to the city
A website that links certain songs together through key words in the songs and celebrates these songs whilst also informing and educating people about the song's history.
5 Ways to Distribute your Resolutions
Events where the song is played to the public and the printed product is handed out the public
Music stores like FOPP, HMV etc.
Bookshops with music sections
Train/bus stations
Adverts on spotify and youtube
TV ads
Music Festivals
Mail outs to influential websites
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