This pdf has a couple of experimentations I have worked on for our Northern Romance logo. Originally we wanted the pie to be designed so that it was more 3 dimensional, and it would have been a love heart shaped pie viewed from above, but after drawing it up, something about it didn't work, and we wanted it to be a little simpler. I found this logo on Pinterest and decided to try and draw up something similar as it looked simple and cleaner.
We also found these images online and because we have decided on stamping, we thought these felt appropriate to our practice as they have been made as passport stamps, and they also have a humorous tone of voice, which we felt was also relevant to us.
In terms of the designs that have been worked on, I was trying to think of typography that seemed northern to me and was inspired by the Hebden Bridge and Huddersfield train signage, which uses a wide and thick type similar to (or it might even be) Gill Sans, so this is the typeface I worked with. In the end the bold type seemed too heavy and like it was going away from our design ideas for the cards, so I tried the thinner typeface and it worked a lot better visually, and made the logo seem cleaner.
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