What is Good: Printed Promotional Flyer

My promotional flyer is now printed, and although I am not entirely happy with the final print, I am pleased with the actual design. Unfortunately, I do not have time to reprint it to get it right, so I have had to leave it this way. The main problem is alignment of the double sided print, which has affected the borders I had placed on the edge of the post card. It would have been better to print it onto a thicker stock so that I had more of a post card than a flyer, which would have tied in more successfully for the branding of the store, but again, I do not have the time to reprint now.

What is Good: Printed Stickers

I have printed my stickers that would appear on the packaging of my cheese and also on the bags people take home. I am pleased with the designs of the stickers, although I do not like the matt sticker paper it has been printed onto and would have preferred it to be printed onto a glossy sticker paper as I feel that would have looked more professional.

What is Good: Printed Recipe Card

I have now printed and triplexed my serving suggestion card, and although the final finish isn't quite what I had hoped for, I am still pleased with the design and the printed product, although if I had more time and money I would like to reprint and finish them to a higher standard.

Unfortunately I couldn't properly capture the triplex using my camera, but I do think it works well as makes the card more sturdy whilst also adding another visual element to the design so that the red of the branding is still subtly present. 

What is Good: Printed Wine Tags

I have now completed my wine tags, and am overall very happy with their quality and design.

I have added additional details to the designs to add to their quality and make them seem more desirable and aesthetically in keeping with the rest of the branding. Details I have added include both logo stamps in red and blue, and the use of red and white parcel twine to tie them around the necks of wine bottles. The parcel twine works well with the blue as it adds a bit of contrast. The only problem I have is that because the stock i bought was originally white there is a slight discrepancy in the colours between the front and the back, as I added a cream colour to the back of the tag but did not print on the front of it. 

What is Good: Web Design Development

I have just been adding to the web page now that I have the wireframe and the main design elements figured out, and I just need to build on it. One of the pages will be a list of the cheeses available in the store, and as I have already designed a printed catalogue of cheeses, I want to create the page in a style similar to this to retain consistency, and also I think the use of categorisation will work well online, as opposed to just having one long list like Neal Yard's Dairy do. I have used the same tab design, but added an A-Z, and also Goats' cheese, cows' cheese and sheeps' cheese tabs. I do not have time to propose the whole site, so I will just be designing this page and the about page.

What is Good: Web Design Development

I decided that the block colour being used as the background was slightly boring, so I wanted to experiment with using a photographic background to add more visual interest. I have used an image of a cheese counter as opposed to an image of a cheese board or illustrations as the cheese counter image ties in more with the whole shop. Using the full colour image didn't look right when I tried it though, it looked a little distracting and busy with the red and cream that is already very prominent on the web page, so I decided to duotone the image in a similar red colour, which I think is more successful and keeps the branding consistent.

What is Good: Cheese Catalogue Development

I have now printed my catalogue of cheeses using a thick cream stock to tie in with my other printed products. However, after printing it, there are a few printing errors that became noticeable.

The main problems with this print is that the text on the page looks too way too big, and I also failed to remove the red line on the side of the page that defines where I need to cut the tabs.  I have made amendments to the document as shown in the pdf below, where I have reduced the size of the text so that once it is printed it will look less overwhelming on the page. I have also removed the red line.