STAMP IT! New Brief

STAMP IT!

BRIEF

Produce a set of 4 postage stamps that effectively and creatively communicate a unique and informed response to theRSA Postage Stamp Brief. You will also be required to produce the first day cover packaging and design/propose any promotional material that you see as relevant to their release Your response should generate interest in your subject as well as inform people about the content.

Background / Considerations

As a designer you have to become an instant expert, fan and enthusiast on any given subject. Fast and thorough research is key in order to find interesting, unique and useful information. You will need to quickly understand the breadth of your subject before focussing on specific informed content. Your response should aim to: produce an innovative response that goes beyond conventional treatments and styles look at recent       examples of innovation in stamp design demonstrate originality of thought and approach based on sound research a new, younger and more visually aware generation of stamp users and collectors. The success of your designs will be judged on the following criteria: Design craft –           does your solution look and feel the best it can?  Ingenuity –                is it frugal with resources, is it surprising, and does it solve a problem?  Insight –                    what need, gap or opportunity have you discovered and how?  Communication –    is it easy to understand and does it inspire people?  Social benefit –        how does it help society as a whole?

Mandatory Requirements	Deliverables
See the RSA brief for mandatory requirements.	A set of 4 postage stamp designs produced to scale. 4 x A3 presentation boards as outlined in th RSA Brief First day cover packaging for the release of the stamps. Any additional promotional material appropriate to your subject. Evidence of thorough research and development posted to your design practice and Design context blogs as briefed.
Studio Deadline	Module Deadline
Monday 26th March - 10am Brief B: World with a Future Much of the Royal Mail stamp programme commemorates the past – anniversaries of events and achievements, as well as birth dates of great individuals throughout history. This design brief is about looking forward; to making sure that our future is bright and that the resources of the planet are used responsibly. According to research by WWF, globally, people are using about 25% more natural resources than the planet can replace. In the UK, we consume three times our fair share of the earth’s natural resources. To continue on that path is not sustainable. The goal is to produce stamps that change the mindsets of the consumer to undertake practical activities for the future and think of innovative ways to optimise energy and reduce waste in our day-to- day lives. The mantra to employ should be reduce, then reuse and only then recycle. Explore aspects such as energy conservation, low impact transport, eco- friendly products, zero-carbon housing, reducing water over-consumption, and educating the next generation for a stronger future. Use the stamp as a means of encouraging consumers to make changes from today onward.	16 / 05 / 2012