4 December 2012

Individual Practice: Seven Five Productions

After redesigning the logo for my brother's 'social cinema' in Leicester in the summer, I got contacted by someone else in Leicester about redesigning the logo for their film making collective Seven Five Productions.  Currently the logo lacks any kind of thoughtful design, and isn't really exciting or pleasing to look at. They want to create a logo which represents the more professional direction they are taking the collective in. To me, this means they will need to have a logo that is simple, clean and modern, so I am going to create some design ideas based on these key words. The target audience for the logo is the members of the collective, as well as prospective members and Leicester film goers who may engage and interact with the collective, which means it will be adults aged 21+, educated, with a love of both watching and creating films.

Brief: Redesign the logo for Seven Five Productions

Concept: A clean, modern and professional design that reflects the new professional direction the collective is taking.

Target Audience: Adults, aged 21+, educated, lovers of creating and watching film. Members of the collective, prospective members, and people who may also engage with the collective in Leicester.

Required Outcome: Logo that will work on a variety of formats including web

Possible extra outcomes: Business cards/Stationery

Turnaround time: 2 days

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