ISTD Concept Crit

Crit for the rewritten brief 
Defined and detailed outline of what you intend to achieve.
Restricting it to Manchester will make research more concise and gives clearer direction.
Will you look at both older and contemporary music to appeal to a wider range audience?
What message are you trying to communicate?

Crit for the presented concept.
Strengths
Narrowed down research makes the audience easier to define
Clear initial ideas
Well researched
Print and web aspects link well together
Specific theme
High impact with proposed formats

Room for Improvement
Make sure that the products don't end up looking like a copy of the Hacienda/Factory Records aesthetic
Develop the web side of the brief

5 Things I still don't know about
This history of the Manchester music scene in depth
Who listened to what type of music throughout the decades
How the web side of the brief will look and work
The atmosphere + spirit of Manchester in each decade
The aesthetics of each genre of music

Ways audience will interact with the products
In Manchester - Northern Quarter - Important landmarks in Manchester
Via Spotify/Youtube for web
Being handed out/available to pick up
Music stores in Manchester

Restate what you now think the problems are.
How do you convey meaning with typography?
Which song lyrics will best sum up Manchester's music scene?
What are the contexts of the songs chosen?
How will I ensure that the products are interacted with?
Who is the audience (more specific)?