Collaborative Practice: Creative Partners

Name of Partner: Suzanne Moore

Brief Title: UK Greetings Cards (YCN)

Why have you chosen to work with your creative partner? What are your aims?

Suzanne and I share similar tastes in design, and have similar creative interests such as print, products and editorial. We've already worked together on the Life's A Pitch brief, which went well and we felt we worked well together then and could simply continue to work in a similar way.  However, despite having similar design interests, our styles are quite different, and Suzanne has skills with hand rendered type and illustration that I don't possess, as well as skills in crafting and experimentation that I admire, so working with her will hopefully help me to develop some of these skills further.

What are your specific areas of creative interest in this brief?

With it being the UK Greetings brief, our areas of creative interest are based in print, both in the different processes we can explore, and the finishes that can be applied to the cards. We want to use quotes and sayings on the cards so for the brief we will be focussing on typography, although we may consider using illustration if appropriate.

What specific design skills do you have to offer in relation to your chosen brief? How do you intend to use them?

I feel like I am quite good with copy and using typography in my work, which will be useful if we are to include quotes and phrases on our cards. I also feel I can come up with a variety of design ideas and concepts which will help us to develop our brief successfully.  What specific non-design skills do you have to offer in relation to your chosen brief? How do you intend to use them? Time management to ensure that we work to the quite short time scale we have to complete the brief. What will your specific roles be in the collaboration in relation to your brief? Mine: Copywriter/Type Designer Suzanne's: Layout designer/Finisher What will your individual responsibilities be in relation to your brief? Mine: Sourcing copy,writing out quotes and phrases/ Design ideas Suzanne's: Researching techniques/Format/Design ideas/Photography What will your joint responsibilities be? Sourcing research. Managing time and booking print slots/organising sending the designs off for prints/finishes. Creating the presentation boards to send off to YCN.